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What Is Secondary Meaning?

What is Secondary Meaning?

Brand developers and business owners should carefully consider the word or mark that consumers will identify with a good or service. Before investing resources in developing a brand, consideration of what makes a trademark or service mark (collectively referred to…

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Responding To Trademark Office Actions

Responding to Trademark Office Actions

Many trademark applications filed with the United States Patent and Trademark Office (“USPTO”) receive some form of office action. A trademark office action is correspondence from the USPTO written by an examining attorney requiring an applicant to take some type…

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