Surveillance Capitalism: Current Events Use Cases & The Legal Dilemma

AUSTIN R. NOWACKI

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Understanding The Issue

Digital platforms increasingly rely on behavioral data to predict preferences, shape experiences, and deliver highly targeted advertising. That commercial model creates important questions concerning transparency, consent, ownership, and accountability.

The Legal Dilemma

Technology often develops faster than the laws intended to govern it. Businesses must therefore evaluate privacy obligations alongside intellectual-property strategy, platform design, consumer expectations, and emerging regulation.